Sunday, March 16, 2014

The ULTIMATE Internet Marketing Made Simple DIAGRAM for 2014!

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ALL NEW FOR 2014 The Complete and Ultimate Internet Marketing Made Simple All-in-one Overview Tutorial Infographic Diagram that will make all your dreams come true! And it can be yours!

Wednesday, March 5, 2014

Ecommerce Multi-Storefront Lifecycle (DIAGRAM)

NEW for 2014 Ecommerce Multi-Storefront Full Lifecycle (DIAGRAM)
Multi-Storefront Ecommerce Lifecycle for Product Fulfillment, Hyper-Targeting, and Online Marketing
Description of Diagram:
The basic idea of this presentation is the creation of a service that fulfills orders for physical goods for other online stores via drop-shipper on a highly customized basis, with several build-outs and tactics not yet employed by any ecommerce website I have seen. This service would be catered to work specifically well for news websites that cater to a specific interests and demographics like tech, cell phones, space, science, entertainment, and either currently have an online store and warehouse, or would like to have an online store and warehouse. We could either pull traffic directly from the news websites, or through the store via a drop-shipper. We could even run the online store for them, using their branding.
Full Presentation Link Coming Soon...

Sunday, February 2, 2014

A Study 2010-2014: Landing page Conversion Optimization & Optimal Visitor Path (DIAGRAM)

Conversion Optimization (lower) & Visitor Path (above in yellow) (DIAGRAM):

Details of the above Conversion Optimization 

& Re-branding Project:
Worked with Design & Creative Director to conceive and develop a new overall branding for Herman Street with the intention of achieving several goals.
  1. First to increase customer retention and activity by sharing with our customers why they should continue to receive our emails, and return to shop with us at Herman Street. In general to create a friendlier and more informative branding.
  2. Secondly to add design elements and features to the shopping cart that had been determined through test to increase conversion on a majority of products.
Seals and icons verifying safety and security would be moved to only the checkout page where the customer enters credit card information. Verification seals from a 3rd party, showing customer ratings of the store itself would be added directly on the product landing pages to alleviate apprehension about continuing with their purchase. Since testing and implementation, the result has been very successful, having adopted the new branding, designs, and features across the site, and finding that the branding was a single factor that could be applied to any product of any kind, and have a positive increase on customer conversion. Additionally engagement with the email newsletters has increased 11% on average since the re-branding of all Herman Street newsletters.

Outcome of Re-branding Project:
  • Conversion increased across all products with new designs and features by a minimum of 3%
  • Conversion from natural and paid search traffic increased 5% on average
  • Engagement with the email newsletters has increased (+8% open rate / +5% click rate)
  • Unsubscribe and Spam rates have decreased (-2% unsubscribe / -4% spam)

Herman Street Conversion Averages:
  • 2010 Electronics/Physical: 1%
  • 2010 Software: 6%
  • 2010 All Products Average: 10%
  • 2011 Electronics/Physical: 3%
  • 2011 Software: 14%
  • 2011 All Products Average: 9%
  • 2012 Electronics/Physical: 6%
  • 2012 Software: 19%
  • 2012 All Products Average: 13%
  • 2013 Electronics/Physical: 8%
  • 2013 Software: 23%
  • 2013 All Products Average: 16%
News Website Stores Conversion Averages:
  • 2010 Conversion Average: none 
  • 2011 Conversion Average: 1%-2%
  • 2012 Conversion Average:  4%-6%
  • 2013 Conversion Average: 7%-8%
Average Industry Conversion Rates & Other Metrics:

Shopping Cart:

  • Average Conversion Rates for Visits to Sale: 4%
  • Average Conversion Rates First Time Visitors: 3.8%
  • Average Conversion Rates Repeat Visitors: 4.1%
  • Average Natural Search Visitor Conversion Rates: 1.50%
  • Average Session Length in pages: 4.60%
  • Average Cart Abandonment Rate: 54%
Email:
  • Industry: ecommerce
  • Conversion Rate on Emails Average: 1.3%
  • Opens: 22.2%
  • Clicks: 2.9%
  • Soft Bounce: 0.3%
  • Hard Bounce: 0.2%
  • Abuse: 0.026%
  • Unsubscribe: 0.118%

Email Design Timeline for HermanStreet.com 2010 to 2014 (DIAGRAM)

Email Design Timeline for HermanStreet.com 2010-2013

Friday, January 31, 2014

Email RoadMap for Life-Cycle of Customer (DIAGRAM)



Email Road-Map for Life-Cycle of Customer
Developed For a local utah premium content tech companies Ecommerce Marketing Department. I designed this road-map to illustrate easily my new email strategy of building a full life-cycle of email communication with the customer before the purchase, right after, and for the ongoing duration we can keep the customer subscribed and engaged with our marketing emails and newsletters. As of August 2013 about 80% of this road-map had been implemented, and was working very successfully.