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Email Road-Map for Life-Cycle of Customer
Developed For a local utah premium content tech companies Ecommerce Marketing Department. I designed this road-map to illustrate easily my new email strategy of building a full life-cycle of email communication with the customer before the purchase, right after, and for the ongoing duration we can keep the customer subscribed and engaged with our marketing emails and newsletters. As of August 2013 about 80% of this road-map had been implemented, and was working very successfully.
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